Introducing Sole Power

For over a century Michelin has taken pride in developing reliable, high performance tyres for all types of vehicles across the world. Exercising experience to deliver quality and drive innovation.

So it’s no surprise that today our expertise in rubber compounds, grip and durability has gone off-road to create the next breed of technical soles for outdoor sports footwear. After all, shoes are to people what tyres are to a vehicle. The one connection between man and earth.

Ignite your passion. Unite soul with sole. Embrace the outdoors.

From the trails and terrain that define your sport, and the people who perform at the highest tiers, to the gear that helps you get the most out of your sport. Sole Power empowers and inspires the adventurers and the achievers whose home from home is on or off the beaten track.