Michelin Lifestyle is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services or platforms, or that you provide to us, will be processed by us.
We are Michelin Lifestyle Ltd (“Michelin Lifestyle”) and when you use our website and our services directly we act as a Data Controller.
If you need to contact us you have a number of options, you can:
While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection team that deals with all aspect of personal data at Michelin. You can contact our data protection team by sending an email to [email protected].
Our site may contain links to and from our websites and digital platforms of our partner networks, advertisers, affiliates and social media pages. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.
This section sets out:
We may collect and hold the following information about you:
|Data collected||Purpose/Activity||Type of Data||Lawful basis for processing||Retention period|
|Information you give to us when you enter a competition or promotion (“Promotion Data”).||To enable us to send you further information about the competition or a prize if you are the competition winner. Unless we state otherwise when we collect your information, we will only use this information for managing and administer the competitions or promotions.||Promotion Data might include, for example, your name and e-mail address. If you win a prize we may request your full address to enable us to send you your prize||The performance of an agreement between you and us to enter the competition or promotion.||Unless we specify a specific retention period at the time of the competition or promotion, Promotion Data will be deleted no later than 24 months after competition or promotion end date.|
|Information you provide to us when you complete a survey or respond to a questionnaire or submit a review or feedback (“Review Data”).||To collect information about a specific matter, for example, our services to you or reviews of our products. In many cases surveys, and questionnaires are anonymous and we only collect personal information for statistical data. If this is not the case, we will let you know at the time of collecting the information.||Information may include your full name, your email address and other personal data requested.||We will use our legitimate interests in the monitoring and improvement of our products and services to our customers and users as the legal basis for processing Review Data.||While we like to retain reviews and feedback from you to help other diners, we will anonymise or delete your reviews and feedback after 3 years. Any information collected pursuant to a survey or questionnaire will be deleted within 3 years of you submitting your responses. Any information retained will be aggregated, statistical data only.|
|Information you provide us when you communicate with us, e.g. by email or contact us form via our websites “Communication Data”||This information is used to enable us to respond to or following up on your comments, queries or questions||Information may include your full name, your email address and other personal data you provide us to enable us to deal with your communication.||We will use our legitimate interests in the assisting you and answering your communications as the legal basis for processing Communication Data.||We will hold on to Communication Data for as long as it is necessary to enable us to deal with the matter relating to that communication. Once your matter has been dealt with, unless we inform you otherwise, we will delete Communication Data within 6 months.|
|As part of our goods and services, Michelin may be required to create ("Segmentation") user groups||Segmentation or profiling is used to get to know you better in order to send you personalised offers, advertisements and communications.||Segments or profiles are made on the basis of information held by Michelin (e.g. account data, navigation data, purchase data) or information collected as part of our relations with our partners (e.g. social networks, etc.). Michelin undertakes not to use, for segmentation and targeting purposes, information revealing sensitive or irrelevant characteristic data.||The legal basis for this processing is consent and, in some cases, our legitimate interest.|
When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.
We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.
While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a contact us form. If you submit information on these free text sections, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.
When you sign up to receive any of our newsletters or marketing communications we will use the information you provide us, usually just your name and email address, to enable us to send you our newsletters, promotions and other communications you’ve requested. We will process your personal information for marketing purposes based on your consent.
Don’t’ worry, if you decide at any point that you no longer want to receive these emails, you can unsubscribe at any time. There are a number of ways you can do this: (i) there is always an unsubscribe option at the bottom of each marketing communication we send to you; and (ii) you can also contact us by email or letter using any of the contact details set out in this notice. If you withdraw your consent, we will stop sending you our newsletters and promotions and other communication as requested.
We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 36 months, we will remove your details from our database. There’s nothing stopping you from subscribing again at any time.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes, including any Michelin Group companies. As these companies are not controlled by us, you should ensure you are happy for us to share your personal data with them. Where possible, we will provide you with a link to third party privacy polices to help you make an informed choice.
We like to provide you with a tailored and personalised service. To do this, we may analyse the information you provide to us, as well as your activity and interactions with our other services and platforms, so that we can offer you a more customised, relevant service and information.
Where you allow us to share your information with other specific third parties, for example, other Michelin Group companies, they may provide us with information about their products and services to share with you directly.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes, including any Michelin Group companies. As these companies are not controlled by us, you should ensure you are happy for us to share your personal data with them.
Where possible, we will provide you with a link to third party privacy policies to help you make an informed choice.
To enable us to provide you with our services, we may receive personal information about you from other sources, including:
All information you provide to us is stored on secure servers within UK.
While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.
We only share your personal data with people who have a need to know such information to perform their responsibilities. We may share your personal information with the following:
Service Providers - Michelin Lifestyle may share your personal information with select service providers that Michelin Lifestyle may use to process your request or provide its services to you. These service providers act as data processors on our behalf and provide IT and system administration services, such as hosting and email services. For example, our website is manged and hosted by Lesniak Swann Ltd and we used Google Analytics provided by Google LLC.
These service providers are legally obligated to keep the personal information they may have received confidential and secure and to use your personal information the basis of our instructions only. We may also share your personal information with third parties:
Within the Michelin group - we may disclose your personal information to any member of our group, i.e. our subsidiaries, the parent company ultimate and its subsidiaries, to the extent necessary for the pursuit of the same purposes as the initial processing presented in this policy, for example marketing where you have indicated that you wish to receive communications from the group.
Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.
As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.
For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area.
Transfers of data outside the group are governed either by the BCR of the subcontractor or by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.
As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 4 above. While we do everything we can to comply with these retention periods, if there is a legal, accounting or tax reason why the information is to be held for longer, we will only retain the information for as long as necessary to satisfy that legal, accounting or tax reason.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Data protection legislation provides you with certain rights when it comes to the processing of your information. These are the right to:
You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.
You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.
You have the right to request the deletion or removal of your personal. There are limited circumstances in which you can request deletion of you information, these include, where the information is no longer necessary for the purpose for which we originally collected or processed it and where you have withdrawn your consent to the processing by us.
In some circumstances, you also have the right to restrict or suppress the processing of your personal information. If you request us to suppress your personal information, we will suspend any further processing of it.
If you want to move or transfer your personal information to a different service provider, you have the right to have your information transferred to another person.
You have the right to ask us not to process your personal information where we are relying on a legitimate interest and there is something which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
You can find further information on your data protection rights from the Information Commissioner’s Office (the “ICO”) at www.ico.org.uk.
We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:
We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible. You can also make a complaint to the ICO – further information can be found at https://ico.org.uk/concerns/.
Michelin Lifestyle has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.
Michelin Lifestyle ensures that your personal data are not altered, damaged or accessed by unauthorised third parties.
We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. If you have an online account with us, we may notify you of any changes by email or through your account the next time you log on.
Reviewed Mar 2022