MICHELIN RESEARCH & INNOVATION

MARKET RESEARCH

This fundamental stage consists of understanding consumers’ needs, what is available on the market to meet those needs and what innovation can be incorporated to ensure products meet and exceed the expectations of the consumers.

INNOVATION

Michelin is an expert in technology and materials related to tires (eg: Rubber, textiles, steel, processes) and this expertise is used throughout our extensive Research and development facility in Ladoux in France to develop innovative products.

CONCEPT

Specifications and concept designs are developed taking into account the consumer requirements and the inclusion of new technologies wherever possible.

The specifications detail the performance criteria for the products including for example fulfilling the function required, lifespan, comfort, noise and ease of use.

STANDARDS AND REGULATIONS

All MICHELIN products are tested and certified to prove that they meet the standards and regulations of the countries in which they are sold.

TEST AND VALIDATION

The design engineers manufacture many prototypes which are tested by external expert test houses. MICHELIN products are improved until customers’ expectations are met and the required performance is achieved. Once the prototype has been validated, the product is industrialized and the final production product is validated.