Michelin partners with Alizé Cornet
Michelin, through its Michelin Lifestyle range, is teaming up with Babolat to partner with worldclass French tennis player Alizé Cornet. This partnership is a first in the tennis industry.
Babolat and Michelin have been working together for more than 10 years in pursuit of excellence. Similarities between shoe soles and tyres – both of which are in contact with the ground – have allowed the two brands to achieve innovative advancements in footwear. The parallels between a car travelling efficiently and safely and a high-performance tennis player on the court have united Michelin and Babolat in their quest for innovation. Moving forward, stopping abruptly, jumping, landing back on the ground and sprinting are all movements which require precision and efficiency.
Inspired by rally tyres, Michelin’s technical soles feature exclusive rubber compounds and a tread design developed by Michelin especially for Babolat. Major breakthroughs have been achieved in terms of grip and resistance to abrasion, thereby improving durability.
Alizé Cornet’s Babolat Propulse BPM shoes feature the very latest in sole design with the Michelin OCS2 technical sole.
